Collaboration aimed at gaining a stronger foothold in the online automobile classifieds business in the country
Jakarta, September 28, 2016: Girnar Software Private Limited, Southeast Asia’s leading automobile classifieds company, through its subsidiary CarBay Pte Ltd, has entered into a joint venture with PT. Kreatif Media Karya (KMK Online), the digital business arm of PT Elang Mahkota Teknologi Tbk (Emtek), one of Indonesia’s most prominent media and content firms.
Under the partnership, wherein CarBay shall have 70% stake in the joint venture and KMK Online shall own 30%, the two companies will focus on revo the fragmented automobile classifieds industry in Indonesia by empowering the consumers as well as the dealers with new age tools and technology.
The Joint Venture’s offering Oto.com which means “auto” in Bahasa will act as an intermediary connecting the consumers with the automobile manufacturers and dealers and shall provide consumers with car and motorbike research sections providing exhaustive information about prices, specifications, features, pictures, reviews and road tests of various models. The platform shall also allow users to compare multiple models and shall provide the latest information with respect to new car/motorcycle launches, price changes and other relevant updates from the automobile industry.
Speaking on the association, Mohit Yadav, CEO of the Joint Venture said, “We are thrilled to have Emtek by our side as we embark on this journey. Having them on board will help us strengthen our position and reach a wider audience base. With our tech expertise and Emtek’s network in Indonesia, we are confident that Oto.com will forge a leadership position in the Indonesian market.”
Adi Sariaatmadja, President Director of KMK Online said, “Providing Indonesian consumers with an intuitive platform to serve their needs for automobile information is critical. Oto.com allows users to browse through a plethora of content on all models offered in the country thereby allowing them to find the right car for themselves. This seamless car search tool is a great step towards enabling the Indonesian automobile classifieds ecosystem.”
Elaborating on Girnar’s decision to venture into Indonesia, Mohit added “Indonesia is an exciting market to be in. With steadily increasing GDP, Indonesia’s burgeoning middle class’ disposable income levels have been climbing upwards thereby granting an aspirational status to ownership of automobiles. Furthermore, with steadily increasing internet and mobile penetration, more and more people are spending their time on the internet thereby providing a window of opportunity to take vehicle discovery process online. The combination of the aspirational demographics, good economic indicators, increasing internet penetration and Indonesia’s key position in Asia makes it an attractive and important market for Girnar.”
About Girnar Software
Girnar Software is one of India’s leading consumer internet companies. The group runs India’s top auto portals - CarDekho.com, Gaadi.com and Zigwheels.com, and other successful digital properties such as BikeDekho.com and PriceDekho.com. The company is also a pioneer in introducing specialized portals like TyreDekho.com and TrucksDekho.com. GirnarSoft went international in 2015 with its auto portal CarBay.com in multiple countries in Asia and Middle East. Its shareholders include the likes of Google Capital, Sequoia Capital, Hillhouse Capital, Tybourne, HDFC Bank, Times of India Group and Mr. Ratan Tata. The group envisions being a multi-billion-dollar company by 2020 with global footprint by creating innovative products and services.
The Emtek Group is the largest media, content and technology businesses in Indonesia. Emtek Group operates three free to air television channels (SCTV, Indosiar and O-Channel), a Pay-TV business (Nexmedia) and several IT solutions business, and has established a substantial online media presence through its subsidiary PT Kreatif Media Karya (KMK Online). In conjunction with its television businesses, Emtek Group owns controlling interests in several content production ventures, creating film for cinema and television, drama series and animation. KMK Online is focused on creating growth for the Group in the online industry. KMK Online currently owns and operates the Internet portals Liputan6.com, a top 3 news portal in Indonesia, Vidio.com, a video portal, Bintang.com, an entertainment portal, Bola.com, a sports portal, and Karir.com, a leading local job portal. KMK Online has also made investments in several other companies including PropertyGuru Group, South East Asia’s leading online property portal and Bukalapak.com, an Indonesian online marketplace. For more information, please visit www.Emtek.co.id.