- Translate technical details into benefits for the user
- Follow and analyse market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies.
- Bachelor’s or Master's degree in business, marketing or related field.
- Have minimum 4 years experience in Product Marketing, Business Strategy or similar role
- Experience in market analysis
- Familiar with product marketing tactics.
- Excellent communication and organisation skills
- Keen eye for detail and creative
- Analytical mind and strong quantitative skills