General Manager Marketing

1 openings in Jakarta, Indonesia

BBM – General Manager Marketing

BBM seeks a General Manager Marketing to lead BBM’s marketing activities in Indonesia. The successful candidate will be a passionate brand marketer, a dedicated leader who is a self-starter and a go-getter with an eye for detail and quality. Experience running marketing for an online or mobile application service in Indonesia - and - experience managing and executing through an agencies - are both critical for success in this role. You will be responsible for leading overall BBM marketing in Indonesia, with a primary focus of driving execution of integrated campaigns via agency partners. The messaging and social networking industry is highly competitive and with BBM being a dynamic fast-paced company, the candidate should be ready to execute rapidly in an evolving environment.

This is a full-time position based in our Jakarta office.


● Plan and manage execution of significant multi-quarter integrated marketing campaigns
● Responsible for managing marketing agency executing integrated marketing campaigns - including:
○ Developing plan and budget for campaign
○ Ensuring agency executes on time and on budget
○ Responsible for all campaign elements and assets (quality, brand, etc)
● Play leadership role for BBM marketing team in the Jakarta office - Potentially representing the BBM marketing team at industry conferences and/or speaking opportunities from time to time
● Work collaboratively with members of global BBM marketing team to coordinate across functions

● Bachelor's degree in business or marketing
● Experience leading overall marketing for an online or mobile application service in Indonesia
● Experience managing marketing agencies
● Experience planning and executing integrated marketing campaigns working through agencies
● Experience with both brand/strategy development and tactical execution across ATL and BTL
● Experience managing a team
● Outstanding language proficiency in Bahasa Indonesia & English
● Demonstrated leadership ability with focus on execution - making things happen without others directing
● Has experience working across regions, time zones and business cultures
● Public speaking experience an asset

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